I know a lot of retail stores are pretty disinterested in their customers, but if you get a chance to visit our store in Venice, CA you may end up sharing (or oversharing) a lot about yourself. We love hearing from you and it’s actually one of our favorite things about having a physical store, even though everyone advises against it these days.  

When we drop a new product we never know how it will connect with people. Right now we have a collection of “normal things” and “abnormal things” going on and we’re careful to not over explain designs because we want people to just have fun with them and take them any direction their little hearts desire… and quite often people connect with our products in ways we wouldn’t even imagine.

We had a couple come in the store and they got really excited about our new “Brushing Your Teeth” crewneck sweatshirt. They said “We’re definitely getting this one!” and “This might be TMI (it definitely was) but we share a toothbrush”.  

I’m not sure how well I hid my surprise but I’m not very good at pretending to be surprised or pretending to not be surprised, so I’m guessing my mouth dropped. I sputtered out “oh, that’s cool…”, not really wanting to be dishonest but still a little stunned. I guess I had a lot of questions swirling around that I couldn’t process fast enough. “Why?” “Why do they do this?” “Are they poor?” “Is this the newest way to save the planet?” “After no plastic straws, is ‘only-one-toothbrush-per-household’ next?”. And on and on…

She was explaining something about a song they sing together as they bump hips and pass the brush back and forth, and then said “we might each get one”. I almost freaked out. At least one of my questions were answered…their sharing wasn’t over frugality.  

Play Rough or Play Dead, friends - and do whatever you want with your own toothbrush!