Time spent outdoors is virtually always nice, but when you feel like a ghost haunting your own house, the allure of a green getaway has probably gotten magnified a bit. Would be real nice to haunt a hammock somewhere peaceful for a little while...right?
SO… why the heck are we in Park Rapids, MN? Sheesh, I thought you’d never ask. Tina and I rented out our house in Indianapolis to live and work in Venice last year, but what used to be an inspiring place for us to plan and create new collections, became a place that we just wanted to escape. I’m sure you feel the same way, wherever you’re located. I started dreaming about creating an outdoor adventure collection.
As upheaval continues to smash the asphalt of our society's infrastructures and humans continue to struggle against each other over virtually every topic imaginable, the thought of being whisked away to an exotic world far away from this one could be appetizing to some.
A kid's bedroom door. Comical signs saying "No parents allowed" and "dinosaur crossing" etc decorate the basic faux-wood facade.
Door swings out as if opened by a ghost and camera enters room, pans to the right, and centers on a kid performing generic play action at a comically small table.
This project took a lot of creative muscle to pull off quickly and we just wanted to give you guys a little inside peek at our thought process. When the pandemic hit we said we’d double down and work harder than ever and get more creative to try to encourage others around us and to keep our little brand afloat. Vardagen is about everyday human experiences on everyday things like t-shirts. We’ve been exploring all the different emotions and feelings around a worldwide situation that has effected everyone’s everyday lives.
In spite of the fortuitous timing of the release of a video game that lets you live out a social life among anthropomorphic animals, I've seen a lot of people expressing online how much they are struggling with being cooped up in their house. So, in an effort to make up for my adult angst, here are my top 5 general tips to be better at living as a Social Distancer.
I know Social Distancing is not for everyone… well… at least it wasn’t. Now EVERYONE wants to be a SD (Social Distancer) and, honestly it’s weird for me. Isolation is an art form and not everyone has the skills.
A few days ago when we first realized the gravity of this situation I wondered how to steer a small brand in the right direction during these tumultuous times. On Thursday, we had our worst sales day ever in the store (down by 95.4% from our average). I didn’t panic but there was a part of me that wanted to freak out over the thought of us having almost no store sales for weeks.
Remember sitting in biology class, entranced by your teacher describing prophase, telephase, and other additional phases while thinking "If only I could split myself in half so I could do my homework twice as fast!"?