Play Rough or Play Dead is just our way of saying if you’re going to do something, do it the best you can or don’t bother with it at all. Making quality work is tough and paying attention to every detail gets exhausting, but it’s worth it when you feel confident and passionate about what you’re doing. We have to endure all the hardships that come along with fighting for something we believe in or else we might as well curl up off to the side and let someone else do it better.