Halloween is a fun and weird time of year where spooky imagery comes out of the horror genre corner of culture and joins the mainstream. We love it but we don't love the idea of an "obligatory" halloween shirt. The last couple years we have skipped it entirely just because it didn't feel like it made sense for our brand.
This year we took the challenge head-on to devise a piece that complemented our current collection and still scratched that ooky-spooky itch. We try to consider versatility in every design we produce as it feels wasteful to create products that only make sense for one moment of the year. Undeniably, this nods to halloween in its color scheme and the jack-o-lantern detail but the style and content could easily travel with lovers of weird year round without it feeling out of place.
*Available to order on October 15th