Everyday Things
A few days ago when we first realized the gravity of this situation I wondered how to steer a small brand in the right direction during these tumultuous times. On Thursday, we had our worst sales day ever in the store (down by 95.4% from our average). I didn’t panic but there was a part of me that wanted to freak out over the thought of us having almost no store sales for weeks.
- March 16, 2020
- 4 min read
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